Increase the lifetime customer value by engaging with your current and potential customers.
Stay active in the places that your customers hang out and look for information about your business – Facebook, Twitter, Pinterest, Foursquare, Yelp, Instagram and Google+ Places.
Monitor the things that your customers are saying about you online so you can respond accordingly and provide quality customer service.
Use social media channels to post up to the minute news, inform your customers about specials and new products and keep them coming back for more.
Increase referrals and get word of mouth advertising when your online followers extol the virtues of your product or service to their own hundreds (sometimes thousands) of friends and followers.
Get increased search engine rankings by optimizing your website and keeping your social media channels current.
Build customer trust and loyalty by communicating with them through social media and you’ll also create an image of accessibility and transparency.
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